Coupon Distribution “Rule of Thumb”


The Rule of 30

Remember this Rule:
• Distribute 30 bounceback coupons.
• 10 recipients will keep their coupons to possibly use before they expire.
• 1 coupon will be use immediately.

The important part of this equation is the 1 redemption. Even if you distribute only 60 coupons a week, that would translate to two plus new guest visits (with co-workers, friends and family tagging along). I’m sold.

Author: Administrator

President at Big Idea Marketing, Inc. - Passionate about wildly creative ideas, outrageous customer service and innovative restaurant marketing programs.

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