I have found that car dealerships can be great sales generators for restaurants. A lot of large dealerships have end-of-the-month and holiday sales events that offer food, drink and fun for customers who drop by to take advantage of the great deals. These events may require restaurant support such as catering, take-out or delivery services. In addition, how about offering a free appetizer certificate to everyone that test drives a new car during the sales event. It gets their customers into your restaurant as potential new, regular guests.
Along with customer events, car dealerships also have monthly staff meetings for the Sales Department and/or Service Departments. They often have these meetings catered from local restaurants.
Stop by a car dealership and ask for the General Manager or Sales Manager. It never hurts to ask to be their restaurant of choice for their upcoming sales promotion. Just think how great it would be to land a nice, big catering order or two this holiday season.
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