According to a Gallup Study, guests who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, revenue and relationship growth. “Actively disengaged” guests represent a 13% discount in those same measures.
RESTAURANT — CASUAL DINING – Fully engaged customers make 56% more visits per month than actively disengaged customers. – Gallup
RESTAURANT — FAST FOOD – Fully engaged customers make 28% more visits per month than actively disengaged customers. – Gallup
Relationship Building is Key! The most profitable guests are those who have strong emotional bonds with your restaurant.“…they care about you because you care about them.”
It is not just about marketing to your communities, it is about developing relationships with them, earning their loyalty and…keeping them coming back.
This is why we don’t focus on Local Store Marketing. We focus on Local Store Relationships.
Local Store Relationships helps you create Relational Momentum, which helps you build Relational Equity.
Relational Momentum does not happen by chance……you must take the lead and be intentional about connecting with people and inviting them to your restaurants. Relational Equity increases return visits and puts you on a path to improving guest loyalty and ultimately creating brand advocates. As you build Relational Equity, you gain more trust and influence which translates to more guest frequency and sales.
Big Idea has developed proven relationship building tactics that helps restaurant franchises and operators create Relational Momentum and gain Relational Equity so they can grow their sales and maintain a competitive advantage in their market.
Quit marketing your restaurant in your community and start building valuable relationships and see the sales and guest frequency difference.
Whether you currently have Local Store Marketing tactics or not, we can put together a robust relationship building program that works like a charm. Give us a call and let’s talk.
Clint Schwald – Big Idea Marketing, Inc. p. 949-716-5285 e. Clint@BigIdeaMarketing.net