Why Local Store Marketing?

Local store marketing (LSM) is an effective way to invite your community into your restaurants, attract new guests, build repeat visits and increase sales. Learn to create loyal guests who return again and again by building long-lasting relationships with school and business personnel and guests dining in your restaurants.

We are the industry leader in writing and designing local store marketing programs — from custom how-to-guides and marketing materials to individual store plans. We can also put all of your LSM programs online by creating your very own customized branded LSM website. Managers will log on and review approved LSM programs, then quickly customize, order and ship marketing materials to their restaurant. This requires minimal administration from corporate offices, and is easy and convenient. Watch the 60-second video at the top right on this page for more information on LSM on Demand.®


The LSM 90-Day Challenge®

The LSM 90-Day Challenge is by far the most effective way to jump-start a restaurant’s local store marketing campaigns. It assists restaurants in building relationships in the local communities resulting in increased brand loyalty, sales and guest counts. The LSM 90-Day Challenge gives managers and staff the weekly tools needed to not just market their restaurant in their community but build long-lasting relationships and loyalty that will keep guests coming back. The Challenge offers hundreds of tips, challenges and ideas for ways to start generating sales immediately. Plus, managers have told us they love the program! And, after three years of implementation, the 90-Day Challenge has a 100% success rate.


LSM "Bundled" Package

Three exclusive LSM programs bundled and offered to you for under $75 per month, per location!

We offer you the most comprehensive and successful LSM programs available. Our exclusive package includes everything that your restaurants will need to succeed in their local communities.

Here is what your restaurants will receive:
1. Four custom LSM program execution guides & marketing materials
2. A custom LSM website to house all of your LSM resources
3. The exclusive LSM 90-Day Challenge®

We are THE local store marketing experts.

>> Bundled Package Data Sheet
>> Local Store Marketing Case Studies
>> Contact us. Find out how you can easily increase sales.

Learn More in 60 Seconds
"Big Idea has created one of the most buttoned up and best LSM programs I have ever seen."
Glenn Drasher
Senior Director Marketing
Perkins Restaurant & Bakery


"The LSM 90-Day Challenge has been a very successful program for Marie Callender's. We have found that the LSM Challenge series not only provides the marketing tools and coaching to our local management teams creating successful marketers at the restaurant level, but also enables us to maintain a strong presence creating relationships in our local marketplace. Given the economy and recent trends in the Casual Dining segment, creating and maintaining loyal guests through our LSM strategies has had a direct impact on our overall business."
Julee Ferguson
Sr. Director of Marketing
Marie Callender’s Restaurant & Bakery